We power the

extraordinary

We back exceptional entrepreneurs especially in B2B and B2B2C spaces.

We are

Investors who

Care

Investments are from own pockets, not pension funds

Know

Expertise from self-made industrial exits and IPOs, not from school books

Do

We believe in real value creation, not financial engineering

Tell us who you are

Companies

invested

Hosthub founders

Hosthub

Hosthub is top tier channel manager for property owners and management companies.
2025

Moder

Moder is a property management software for resorts, and small & medium-sized hotels.
2024

WP SEO AI

WP SEO AI increases website visibility in search engines bringing new clients to your business.
2023

Lyyti

Lyyti develops event management software product used for event management, event marketing and measuring the success of an event. Today Lyyti is led by a private equity company.
2019

Fiksuruoka

Ecommerce company selling food and consumer goods with at least 20-90% discount. Today Fiksuruoka is led by a VC.
2018 & 2022

Noste

N Health Technology and its subsidiary Terapiatalo Noste is the leading independent therapy technology and service provider in Finland
2019
EXIT

Timma

Timma provides a marketplace for hair, beauty and massage salons and operates in Denmark, Estonia, Finland, Norway, Sweden.
2018
EXIT

LeadDesk

Fast growing Finnish company that makes Europe's #1 telesales software for sales and customer service.
2010
Show full portfolio

What

they say

  • “Trado has always been available for help when needed. They have been able to offer us valuable tips and contacts”

    Juhani Järvensivu

    Founder, Fiksuruoka

  • “Olli’s shared knowledge from experience has been an invaluable resource for us”

    Henri Nordström

    Founder, Jobilla

Insights

from our team

Starting Point For Startup Valuation

Summary The motivation for writing about startup valuation is obvious; it is essential to everything we do. We…

B2B SaaS sales model

B2B SaaS sales modeling Our third blog will focus on a common challenge that we have identified as…

View all insights

Nordic startups letter

sign me up