We power the

extraordinary

We back exceptional entrepreneurs especially in B2B and B2B2C spaces.

We are

Investors who

Care

Investments are from own pockets, not pension funds

Know

Expertise from self-made industrial exits and IPOs, not from school books

Do

We believe in real value creation, not financial engineering

Tell us who you are

Companies

invested

Hoiwa

Hoiwa is a technology startup aiming to solve the nursing and caretaker shortage problem. Currently Hoiwa operates in Finland and prepares for European expansion.
Invested in 2022

Mjuk

Mjuk is a second-hand furtniture e-commerce shop streamlining buyer and seller experience. As of 2022 Mjuk is led by two VC's and operates in Finland and Sweden.
Invested in 2022

Fipla

Fipla is a intelligent invoicing solution directed to businesses operating directly with consumers
Invested in 2021

Freska

Freska is a home cleaning service company that makes house cleaner booking simple and fast. Today Freska is led by two VCs and operates in Finland, Sweden and Norway.
Invested in 2016

Timma

Timma provides a marketplace for hair, beauty and massage salons and today operates successfully in Finland, Sweden and Norway.
Invested in 2018

Fiksuruoka

Ecommerce company selling food and consumer goods with at least 20-90% discount. Today Fiksuruoka is led by a VC.
Invested in 2018

Jobilla

Recruitment marketing technology that enables companies to reach their target candidates effectively
Invested in 2017

LeadDesk

Fast growing Finnish company that makes Europe's #1 telesales software for sales and customer service.
Investment: 2010
Show full portfolio

What

they say

  • “Trado has always been available for help when needed. They have been able to offer us valuable tips and contacts”

    Juhani Järvensivu

    Founder, Fiksuruoka

  • “Olli’s shared knowledge from experience has been an invaluable resource for us”

    Henri Nordström

    Founder, Jobilla

Insights

from our team

Investments

Trado’s latest investments and market outlook

The Bad It’s been a while since we have written our blog, half a year. However, it has…

B2B SaaS sales model & missing factors

B2B SaaS sales modeling Our third blog will focus on a common challenge that we have identified as…

View all insights

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