We power the

extraordinary

We back exceptional entrepreneurs especially in B2B and B2B2C spaces.

We are

Investors who

Care

Investments are from own pockets, not pension funds

Know

Expertise from self-made industrial exits and IPOs, not from school books

Do

We believe in real value creation, not financial engineering

Tell us who you are

Companies

invested

Mjuk

Mjuk is a second-hand furtniture e-commerce shop streamlining buyer and seller experience. As of 2022 Mjuk is led by two VC's and operates in Finland and Sweden.
Invested in 2022

Fipla

Fipla is a intelligent invoicing solution directed to businesses operating directly with consumers
Invested in 2021

Freska

Freska is a home cleaning service company that makes house cleaner booking simple and fast. Today Freska is led by two VCs and operates in Finland, Sweden and Norway.
Invested in 2016

Timma

Timma provides a marketplace for hair, beauty and massage salons and today operates successfully in Finland, Sweden and Norway.
Invested in 2018

Fiksuruoka

Ecommerce company selling food and consumer goods with at least 20-90% discount. Today Fiksuruoka is led by a VC.
Invested in 2018

Jobilla

Recruitment marketing technology that enables companies to reach their target candidates effectively
Invested in 2017

LeadDesk

Fast growing Finnish company that makes Europe's #1 telesales software for sales and customer service.
Investment: 2010

Noste

N Health Technology and its subsidiary Terapiatalo Noste is the leading independent therapy technology and service provider in Finland
Invested in 2019
Show full portfolio

What

they say

  • “Trado has always been available for help when needed. They have been able to offer us valuable tips and contacts”

    Juhani Järvensivu

    Founder, Fiksuruoka

  • “Olli’s shared knowledge from experience has been an invaluable resource for us”

    Henri Nordström

    Founder, Jobilla

Insights

from our team

B2B SaaS sales model & missing factors

B2B SaaS sales modeling Our third blog will focus on a common challenge that we have identified as…

Our investment criteria

“What’s your investment criteria?” We got asked that a lot when pitching the idea of an angel fund….

View all insights

Nordic startups letter

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