We power theextraordinary — Trado Capital backs exceptional B2B and B2B2C entrepreneurs.

We back exceptional entrepreneurs especially in B2B and B2B2C spaces.

We are

Investors who

Care

Investments are from our own pockets, not pension funds.

Know

Expertise from self-made industrial exits and IPOs, not from school books.

Do

We believe in real value creation, not financial engineering.

Companies

invested

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What

they say

Trado has always been available for help when needed. They have been able to offer us valuable tips and contacts.
Juhani Järvensivu
Founder, Fiksuruoka
Olli's shared knowledge from experience has been an invaluable resource for us.
Henri Nordström
Founder, Jobilla

Insights

from our team

December 13, 2023

Starting Point For Startup Valuation

The motivation for writing about startup valuation is obvious; it is essential to everything we do.

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January 27, 2022

B2B SaaS sales model

Our third blog focuses on a common challenge that we have identified as central in B2B SaaS go-to-market.

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Nordic startups letter

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