Trado Capital is an investment arm that has no rules. We can invest in companies of any size, any stage, in any industry, as long as our capital and expertise match with the target company’s needs. We differ from traditional VCs in many ways: we invest from our own balance sheet, we only invest in the sectors we truly understand and we do not have fixed exit time windows. This strategy has led to great results not just only for us as investors but also for the companies. We leave room for founders so they can focus on growth instead of investor management.
We think that the most important expertise we have gained is the real-life internationalization of the companies’ operations. Opening new markets from the absolute point zero and ramping them up to profitable units, and doing this over and over again, is something that many companies need but very few people have successfully done.
As we invest from our own balance sheet, it means that we have a genuine interest in our portfolio companies’ success. We don’t seek glory and promote only the best investments but we want to make sure, that every rock is turned to find a successful path for every portfolio company no matter if they want to become the local or global champion.