Profinder Oy is a spin-off company specializing in consumer and business data for marketing purposes. The company was formed when Profinder (former Leadcloud) acquired a data business unit from Fonecta in 2019. Along with this transaction, the company gained new clients, industry specialists, and contracts to access governmental and appropriate data to enhance Profinder services further.
We invested in Profinder because the growing amount of available data requires more parties that process it into valuable datasets and delivers it to the clients using user-friendly SaaS tools instead of traditional spreadsheets and emails. Profinder has a strong focus on marketing data but also offers solutions for credit checking, financial statements, and industry analytic services. We joined the company in late 2019 with significant co-investment alongside private equity company Juuri Partners.