Where Do We Invest?
We invest in productivity software companies serving small to medium-sized businesses. Olli’s past ventures focused on this space, giving us a lot of the expertise that we can share with SaaS companies. While this is our core focus, we have invested outside this scope and will continue to do so when our understanding and expertise align with the business.
What Type of Growth Do We Look For?
We prioritize companies focused on organic growth, which is more tangible and sustainable than M&A-driven expansion. Organic growth relies on fundamental business elements: marketing, lead generation, sales teams, and content strategies.
M&A is a specialized field involving financial engineering and multiple arbitrage, making it less aligned with our investment approach. However, in cases where market consolidation is inevitable, and M&A-driven growth is the best path forward, we can be the right partner.
What Makes Us Different: Flexibility with Custom Solutions
Unlike traditional funds, we offer flexibility. We are not restricted by regulations or a rigid investment thesis, allowing us to design financial instruments tailored to your company’s needs. Since we invest from our own balance sheet, we can structure deals as equity, debt, or a combination—whatever best suits your situation.
We can also omit standard clauses often found in term sheets, such as mandatory exit timelines, ensuring a partnership that truly aligns with your growth plans.
Our Values: Hard Work Over Glory
We invest in founders committed to building meaningful businesses, not chasing personal recognition. In our experience, hard work and the pursuit of glory are often at odds. We have seen too many cases where chasing the spotlight distracts from long-term success. We back those who stay focused on their mission and let results speak for themselves.
What We Leave to Others
We do not invest in gaming or device industries. There are better-suited experts for those fields.
What’s in Our Portfolio?
If you’re considering us as an investor, take a look at our portfolio. We have backed marketplaces, B2B SaaS, e-commerce, and service companies. Across all investments, technology and a committed founding team are key factors.
Please find more about our investment philosophy here.
Author: Sami Aho