Investment Company

Trado Capital is Olli Sirkiä’s investment company. We invest in companies that have the potential to be market leaders in their areas of expertise. We prioritize partnerships where our skillset, chemistry, understanding, and capital match. Our operation differs significantly from traditional funds. Trado operates independently without any obligations to third-party investors, eliminating common conflicts of interest in public funds. For example, we do not have a predetermined schedule that dictates our investment’s lifespan, and therefore we do not pressure startups into making inconvenient decisions. Practically it means that we do not require exit-veto right, commonly seen in a VC term sheet.

Another advantage to our portfolio companies is that, as we are investing from our own balance sheet, we are fully committed to the success of every investment we make (read: we are not here to charge investment fees). Entrepreneurs can be assured that we will spare no effort to unlock a company’s full potential once we invest in it. Our strategy includes having personal and aligned interests with portfolio companies, which leads to phenomenal results.

Why Us?

You can imagine us as an entrepreneur-investor. We are an active investor meaning that in addition to the invested funds, we offer sparring and help on selected topics when you need it. We continuously monitor how your company is doing, and how we can help you further. We believe that companies and their founders have much better success chance when having investors on board who have done it themselves previously.

Olli has a proven track record of successfully internationalizing companies, including Leaddesk, Timma, and Jobilla, all of which are now thriving in foreign markets. In 2019, Olli successfully led an IPO with Leaddesk and oversaw multiple M&As. We are here to share that experience and knowledge with you so that you can achieve success on a local or global scale. We are especially interested in building outbound sales organizations that become a valuable asset in your company.

Background

Trado Capital was formed as a spin-off company from Trado Innovation to systemize startup investments through cooperation. Sami effectively manages Trado Capital’s daily operations while Olli expertly focuses on strategic planning and the bigger picture. Our partnership was born out of a shared passion for business and a mutual goal of discovering the next Nordic startup champion.

Experience

Olli has been an entrepreneur and investor since a young age. Besides being an entrepreneur, Olli has worked at McKinsey for three years. He is one of the founders in the following companies Leaddesk, Profinder (known as Leadcloud before Juuri Partners joined in), and N Health Technology, and invested in multiple startups. Please refer to Trado Capital’s full investment Portfolio. Olli also holds a board position in some of our portfolio companies and guides their growth journey. Olli holds an M.Sc in Technology.

I (Sami) have been working at Trado Capital for three years. I have previous experience in corporate treasury, liquidity, and risk management as well as in equity research. I hold an M.Sc in Finance and Economics.

Our blog will have varying subjects, from investing philosophy to breaking down why we decided to invest in a specific market.

Author: Sami Aho