Freska is the fastest-growing home cleaning technology company in the Nordics. Our investment was made through the active development of the portfolio company Wipe in Norway. After investing in Wipe, we started to look for IT platform alternatives, and as a result of this project, we ended up with a very successful merger with leading Finnish cleaning company Freska.
Freska provides house cleaning services to consumers on-demand. In Trado Capital we believe in change and that is exactly what Freska delivered. They transformed the previously fragmented market and made home cleaning more accessible for everyday consumers.